Land the deals and monetise the platform
41 primitives in this stage — 38 skills · 3 agents. Concept-stage catalogue, kept vendor-agnostic.
Find and rank candidate events →
"I keep missing CFP deadlines because I only hear about a conference after the window has closed."
Research agent fit and build a shortlist →
"I don't know where to start — every agent list is enormous and I need to know who actually sells books like mine right now."
Vesting and renewal monitor →
"I almost missed a cliff vest date because I hadn't looked at the agreement since signing it eighteen months earlier."
Score inquiry fit against platform criteria →
"An inquiry just landed — before I spend an hour crafting a reply I'd like to know in 30 seconds whether this event is even worth pursuing."
Draft the inquiry response →
"I know what I want to say but every time I write the first line it either sounds too eager or too dismissive."
Draft the speaker application or cold pitch →
"My bio sounds generic when I paste it into yet another application form — I need something that reads like I wrote it specifically for this stage."
Apply rate card to derive the opening quote →
"I have a rate card but I never know whether to anchor high and negotiate or just quote the middle tier up front."
Generate the concession-sequence response →
"Every time they push back on the fee I end up caving faster than I planned — I need a scripted sequence I'll actually stick to."
Draft the written fee confirmation →
"We agreed a number on the call and then the contract arrived with a different figure — I need something in writing the moment we shake hands."
Assemble the scope-and-requirements rider →
"Every event asks me to specify my requirements and I rewrite the same list from memory — I want one clean document I can attach instantly."
Redline the engagement contract against agreed terms →
"The contract runs to fifteen pages and I just want someone to tell me what's wrong with it before I spend an hour reading the whole thing."
Draft a tailored query letter and synopsis →
"I've been staring at a blank query letter for a week — I know my book but I can't make it sound compelling in three paragraphs."
Draft the proposal overview and market positioning →
"I can explain the book perfectly in conversation but whenever I try to write the overview it turns into a rambling summary of every chapter."
Analyse competitive titles and white space →
"Every comp-titles section I've seen feels like a list of names — I need to actually argue why my book fills a gap none of them do."
Review contract clauses against market benchmarks →
"The publisher sent a 40-page contract and I have no idea whether 8% net royalties is standard or a red flag."
Draft a recurring-column pitch to an editor →
"I want a regular column but every pitch I've sent sounds like I'm asking for a favour rather than offering an audience."
Benchmark column fees and rights terms →
"The editor asked what fee I expected and I had absolutely no idea what was normal for a monthly column in a trade publication."
Identify subsidiary and translation rights buyers →
"My agent sold the US rights but there's foreign interest I'm not sure she's pursuing — I want to know who else should be hearing about this book."
Position the platform and draft the media kit →
"I have the numbers but I don't know how to write the story around them that makes a brand want to open a conversation."
Identify and prioritise sponsor prospects →
"I don't know which brands would actually pay for my audience — I need a shortlist of real prospects, not a generic industry list."
Draft tailored outreach and pitch message →
"My cold outreach either sounds desperate or it reads like a templated pitch blast — I need something that feels written for them."
Qualify the prospect and decide go / no-go →
"A brand reached out wanting to sponsor me and I couldn't tell whether their product would damage my credibility or be a natural fit."
Prepare the negotiation position and terms →
"I always go into sponsor calls knowing my rate card but not knowing what I'll say when they push back — I want a position prepared in advance."
Draft and review the insertion order or agreement →
"We shook hands on the deal and then the IO arrived with deliverables I hadn't agreed to — I need to catch that before I sign."
Design the paid-tier offer and gating logic →
"I want to add a paid tier to my newsletter but I can't figure out what to gate — I don't want to ruin the free experience or make the paid tier feel thin."
Evaluate and select revenue programmes →
"There are a hundred affiliate programmes I could join but I need to know which ones will actually earn meaningful money without eroding my audience's trust."
Board/advisory fit and reputational-risk assessor →
"A company wants me on their advisory board and I can't tell whether it's a good use of my credibility or a slow drain on it."
Exploratory call brief generator →
"I'm taking an exploratory call tomorrow and I always come away wishing I'd asked more pointed questions about what they actually expect from an advisor."
Seat terms and compensation strategist →
"They said 'a few hours a month and some equity' — I need to know whether that's a reasonable deal or an open-ended time sink."
Heads of terms drafter →
"We've agreed the broad shape of the deal in conversation but I want something in writing before a formal appointment letter arrives."
Appointment agreement clause reviewer →
"The appointment letter is 20 pages and the indemnification clause alone runs to three dense paragraphs — I just want to know what's unusual before I call my lawyer."
Redline response drafter →
"I know which clauses I want changed but I've never been sure how to word the amendments so they read as reasonable rather than adversarial."
Periodic portfolio review →
"Some of my advisory seats made sense two years ago but I'm not sure they're still worth the time — I need a disciplined way to assess the portfolio annually."
Draft the tiered speaking rate card →
"I've been quoting whatever feels right in the moment — I need an actual rate card I can send without second-guessing myself every time."
Stress-test the fee floor and exception policy →
"I keep making exceptions to my floor rate for 'strategic' reasons that never seem to pay off — I need a policy that forces me to be honest about when it's actually worth it."
Derive sponsorship rate card from audience metrics →
"I have 12,000 engaged subscribers and no idea what that's actually worth to a sponsor — I need a number I can defend."
Design the bundle and package architecture →
"Every time someone asks what I offer I explain it differently — I need a coherent package structure I can actually point to."
Assess repricing readiness from demand signals →
"I've had more speaking requests in the last quarter than I can handle but I'm still charging the same rate I set two years ago."
Plan the rate-change rollout sequence →
"I've decided to raise my rates but I have three live inquiries and two long-standing bureau relationships and I have no idea how to handle the transition."
Define the advisory and board compensation framework →
"Every advisory seat offer feels like I'm negotiating blind because I have no idea what fair compensation actually looks like for my profile."
Screen an incoming approach against the benchmark →
"They've offered a retainer plus equity and I need to know immediately whether this is a reasonable deal for my level or something I should push back on hard."