Prepare the negotiation position and terms
Builds the negotiation position for a sponsorship deal: rate floor, priority asks, acceptable concessions, and the counter-offer sequence.
In / outSponsorship package details + rate card + sponsor brief → negotiation position document with floor, ceiling, and concession sequence
You might say…
“I always go into sponsor calls knowing my rate card but not knowing what I'll say when they push back — I want a position prepared in advance.”
What it does
Works out the walk-away floor, target rate, and tradeable levers (placement count, exclusivity windows, creative approval, cancellation, payment schedule) ahead of talking terms, anchored to the rate card and the prospect's likely budget. Used before opening negotiation on a specific deal.
Trigger: Use before a sponsorship negotiation call to prepare a structured position covering floor, ceiling, and concession sequence.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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