Benchmark column fees and rights terms
Benchmarks the going fee range and rights terms for a recurring column or syndication deal in a given publication type and market, so the author can anchor their ask.
In / outPublication type + market + column format → fee benchmark range and standard rights terms with recommended asks
You might say…
“The editor asked what fee I expected and I had absolutely no idea what was normal for a monthly column in a trade publication.”
What it does
Assesses proposed per-piece or retainer fees and exclusivity/rights terms against comparable column and syndication deals, flagging where to push. Used during negotiation of the recurring arrangement. One advisory pass the practitioner uses to set their ask.
Trigger: Use before negotiating a column or syndication deal to establish a realistic fee range and understand which rights terms are standard to retain.
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