Build and grow the audience
43 primitives in this stage — 36 skills · 7 agents. Concept-stage catalogue, kept vendor-agnostic.
Track outreach and trigger follow-ups →
"I sent a batch of pitches and then lost track of who replied — by the time I remembered to follow up the moment had passed."
Surface contacts due for a touch-point →
"I have a media list but half of it is people I haven't spoken to in six months — I need to know who I'm letting go cold before it becomes a problem."
Scan adjacent voices and surface fresh prospects →
"I've been swapping with the same five people for a year — I need fresh names from the edges of my topic space that I wouldn't have found on my own."
Tend warm partner relationships on a cadence →
"My best collaboration partners are people I worked with once and then forgot to stay in touch with — I need something that catches the drift before it becomes a dead relationship."
Watch metrics on a schedule and surface anomalies →
"I only notice when something's broken because a subscriber mentions it — I want the system to catch a drop before I do."
New-member onboarding nudge agent →
"Half my new members never introduce themselves and then go quiet — I need a process that nudges them early enough that the habit hasn't formed."
Daily activity digest and thread-surfacing agent →
"I miss good threads because I'm not online constantly — I need a briefing each day that shows me what I should respond to and what I should amplify."
Assess channel reach and audience fit →
"I'm posting everywhere but I don't know which channels are actually reaching my people — I need a verdict, not more numbers."
Choose lead channels and set reach targets →
"I've been trying to be everywhere — I need to commit to where I'm putting my energy this quarter and set a real number to hit."
Design lead magnet and capture mechanic →
"People are reading but not staying — I need something concrete to offer them that makes handing over an email feel worth it."
Design the content cascade map →
"I write one big piece and then wonder how to make it reach people on every channel — I want a system, not a case-by-case decision each time."
Draft the reputation-compounding roadmap →
"I know what I want to build but I don't see how it compounds — I need the whole arc on one page so I can see whether this sequence makes sense."
Research and profile candidate journalists, editors, and bookers →
"I know this journalist covers the space but I don't know enough about their beat to pitch them well — I need a real profile before I write anything."
Prioritise and score outlet fit →
"I have 30 names on my list and no idea who to call first — I need them ranked so I stop wasting pitches on the wrong tier."
Draft a tailored pitch or press release →
"I know what I want to say but every version I write feels either too bland or too much like a CV — I need a draft that feels like it was written for this one person."
Draft a relationship-warming touch-point →
"I only ever contact this editor when I want coverage and it shows — I need a way to stay warm without it feeling transactional."
Assemble or refresh the media kit →
"I get asked for press materials and I paste together something different every time — I need one clean kit I can hand over without it looking improvised."
Draft talking points and an anticipated-Q&A brief →
"I have a podcast tomorrow and I keep getting caught out by questions I should have prepared for — I want a one-pager I can review on the train."
Draft an agency brief and messaging priorities →
"I hired a publicist and they're guessing at what I want — I need to write a brief that actually controls the direction before they start making calls."
Review proposed targets and outreach copy →
"The publicist keeps sending me pitches and target lists I don't feel great about, but I don't have a systematic way to push back — I need a gatekeeping pass before anything goes out."
Assess agency deliverables and renewal decision →
"My contract renewal is coming up and I've been too busy to track whether the agency actually delivered — I need a clear-eyed performance read before I decide."
Assess a candidate peer's collaboration fit →
"Someone suggested I swap newsletters with this creator but I'm not sure we're targeting the same people — I need a proper fit check before I reach out."
Draft a personalised collaboration pitch →
"Every collaboration pitch I write either sounds too salesy or too vague — I need a draft that makes the win for them obvious from line one."
Draft a response in the pitch back-and-forth →
"They replied with what sounds like hesitation but might actually be interest — I need a response that doesn't kill the momentum."
Draft the shared collaboration brief →
"We agreed to do a swap but six messages later neither of us knows exactly what we're each delivering — I need a brief that pins it all down before we start."
Check the brief for reciprocal balance →
"I keep agreeing to swaps where I do all the work and they get all the benefit — I need a fairness check before I commit to producing anything."
Draft the post-swap thank-you and results note →
"The swap went well but I haven't followed up and now the warmth is fading — I need a short note that closes the loop before the relationship goes quiet."
Prepare a contribution for a network session →
"I show up to peer sessions and end up just listening — I want to arrive with something worth saying that also opens doors."
Spot warm-introduction and referral openings →
"After every peer session I feel like there was an obvious intro I didn't ask for — I need to spot those openings while I'm in the room, not afterwards."
Read the dashboard against trajectory and log findings →
"I have the numbers in front of me but I don't know if a 4% drop this week is noise or a real signal — I need a reading, not just the data."
Form and document the root-cause conclusion →
"I have the breakdown in front of me but three possible causes and no way to choose — I need a reasoned hypothesis I can act on or test."
Assess discoverability and prioritise fixes →
"People who should find me are not finding me and I suspect SEO is the problem — I need to know exactly what to fix and in what order."
Decide and execute the distribution adjustment →
"I keep diagnosing and never acting — I need to make the one change the data is pointing to and write it down so I can tell if it worked."
Design the list-building experiment →
"I want to test whether a different opt-in hook grows my list faster but I've never run an experiment that was actually well-defined enough to learn from."
Evaluate the result and decide keep-or-kill →
"My test is done but I'm second-guessing whether the lift is real — I need the decision written down cleanly so I stop reopening it."
Draft community norms and charter →
"I want to open the community but I don't have the norms written down and I know that's going to cause problems the first time someone posts something off."
Design the onboarding flow and orientation materials →
"People join and then just sit there because no one tells them what to do first — I need a proper onboarding sequence before I open the doors."
Draft a personalised welcome for a new member →
"I want every new member to feel seen rather than getting a form message — but I can't write a personal note for every single person without help."
Generate a discussion seed or prompt →
"The community goes quiet between events and I run out of ideas for what to post — I need a prompt that will actually get people talking."
Draft a moderation or conflict-handling response →
"Someone just posted something that breaks the rules and the thread is heating up — I need a response that handles this firmly without making it worse."
Plan the event format and run-of-show →
"I want to run an AMA but the last one felt unstructured and dragged — I need a proper run-of-show I can actually stick to."
Draft in-community promotion and follow-up →
"The event went well but I've been meaning to send the recap for three days and now it feels late — I need the follow-up drafted the same day."
Synthesise member survey and feedback signals →
"I ran a member survey and got 80 open-ended responses — I need the themes extracted before I can decide what to actually change."