Design lead magnet and capture mechanic
Decides what free asset will convert readers into subscribers, which flagship piece anchors it, and where and how the call-to-action appears.
In / outFlagship content asset + audience profile → lead magnet format, anchor piece, CTA placement and copy
You might say…
“People are reading but not staying — I need something concrete to offer them that makes handing over an email feel worth it.”
What it does
Decides what free asset or incentive (checklist, short report, email course, toolkit) will convert readers into subscribers, which flagship piece anchors it, and the call-to-action placement and format. Used when planning how to pull people from discovery into the owned list.
Trigger: Use when planning how to move people from discovery into the owned list — before building any capture mechanic.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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