Choose lead channels and set reach targets
Bets deliberately on one or two lead channels for the period, sets concrete numeric reach targets, and documents which channels to deprioritise and why.
In / outChannel fit verdicts + growth goals → named lead channels, numeric reach targets, deprioritisation rationale
You might say…
“I've been trying to be everywhere — I need to commit to where I'm putting my energy this quarter and set a real number to hit.”
What it does
Makes the deliberate bet on the one or two channels to lead with for the period, sets concrete numeric audience/reach targets, and writes the rationale for why those channels serve the audience-building goal plus which to deprioritise. Used after an audit, when committing to a focused growth strategy.
Trigger: Use after a channel audit when you're ready to commit to a focused growth strategy with explicit trade-offs.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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