Assess agency deliverables and renewal decision

Packaged know-how that tells an agent how to do a job well.

You might say…

“My contract renewal is coming up and I've been too busy to track whether the agency actually delivered — I need a clear-eyed performance read before I decide.”

What it does

Assesses agency deliverables and coverage results against the original brief and returns a renew/replace/terminate recommendation with rationale.

Trigger: Use at scheduled review points to hold the PR agency accountable against agreed deliverables.

I/O: Tracked deliverables + coverage results + original agency brief → performance assessment and renewal recommendation

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