Assess agency deliverables and renewal decision
Assesses agency deliverables and coverage results against the original brief and returns a renew/replace/terminate recommendation with rationale.
In / outTracked deliverables + coverage results + original agency brief → performance assessment and renewal recommendation
You might say…
“My contract renewal is coming up and I've been too busy to track whether the agency actually delivered — I need a clear-eyed performance read before I decide.”
What it does
Given tracked deliverables and coverage results against the brief, assesses agency performance and frames a renew / replace / terminate recommendation with rationale. Used at review points to hold the third party accountable.
Trigger: Use at scheduled review points to hold the PR agency accountable against agreed deliverables.
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