Design the bundle and package architecture
Designs the package and bundle architecture across the scholar's revenue streams — speaking, advisory, sponsorship, content licensing — defining what each package includes and how packages are tiered.
In / outRevenue stream inventory + buyer segments + positioning goals → package architecture with tier definitions and bundling logic
You might say…
“Every time someone asks what I offer I explain it differently — I need a coherent package structure I can actually point to.”
What it does
Given the à la carte offers across streams and the desired commercial positioning, design the packaging architecture — which combinations to offer (VIP add-ons, multi-event series, sponsor stacks, advisory+keynote retainers), how to price each relative to à la carte, and which stream leads versus upsells. Used when constructing or overhauling the commercial menu.
Trigger: Use when creating or overhauling the offer portfolio to produce a coherent package architecture rather than a menu of disconnected line items.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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