Derive sponsorship rate card from audience metrics
Derives a sponsorship rate card from the platform's audience metrics by applying standard CPM ranges for the content type and audience quality, producing fee recommendations per placement type.
In / outAudience size + engagement rates + platform type + content format → sponsorship rate card with per-placement fee recommendations and CPM rationale
You might say…
“I have 12,000 engaged subscribers and no idea what that's actually worth to a sponsor — I need a number I can defend.”
What it does
Given audience metrics (list size, open/play rates, downloads) and comparable market benchmarks, reason out a defensible rate structure across newsletter/podcast placements, affiliate/brand deals, and paid membership tiers — anchoring each rate to the metric that justifies it. Used when setting or repricing the standing audience-monetisation rate card.
Trigger: Use when setting sponsorship rates from scratch or after significant audience growth to produce a metrics-grounded rate card.
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