Get known for the service line
38 primitives in this stage — 32 skills · 6 agents. Concept-stage catalogue, kept vendor-agnostic.
Schedule, distribute, and follow up across channels →
“I published the piece and then it just sat there because remembering to cross-post and follow up is the part I always forget — this runs the whole distribution without me chasing it.”
Discover venues matching the buyer audience →
“I know I should be speaking at things but searching conference directories manually is the kind of task I'll never actually do — this builds the candidate list so I'm choosing, not hunting.”
Track outstanding pitches and prompt follow-ups →
“I sent four pitches and now I have no idea where any of them stand — this watches the pipeline and tells me exactly who needs a nudge before it's too late.”
Flag active referrers due for a nurture touch →
“I haven't spoken to three of my best referrers in four months and I didn't notice until now — this runs the watch so relationships don't quietly die without me realising.”
Scan the category landscape for positioning whitespace →
“I keep saying I'm different but I don't actually know what everyone else is claiming — this does the competitive scan so my positioning is based on what the category actually looks like.”
Sweep external touchpoints and produce findings →
“My LinkedIn says one thing, my email signature says another, and my speaker bio is from three years ago — this does the full sweep so I can see all the drift in one place instead of stumbling on each one separately.”
Propose authority angles from market signals →
“I sit down to write and end up staring at a blank page because I don't know what angle is actually interesting — this hands me a ranked shortlist I can pick from.”
Synthesise client patterns into anonymised findings →
“I know I've seen this pattern across five clients but I can't turn it into something I can actually publish — this surfaces the defensible finding from the mess.”
Draft the piece from angle and evidence →
“I have the angle and the evidence but putting them into a piece I'd actually send out is still half a day's work — this gets me to a real draft.”
Edit and polish for clarity and authority voice →
“The draft is all there but it reads like I hedged every sentence — this strips the qualifications and makes it sound like I actually believe what I'm saying.”
Repurpose the piece into per-channel posts →
“I wrote the piece but turning it into five channel posts always feels like starting over — this does the adaptation without me losing the thread across each version.”
Plan publishing cadence and sequence the pipeline →
“I either publish three things in one week or go silent for a month — this looks at what's in the pipeline and tells me when to publish what so I stop lurching.”
Score and rank venues by buyer fit and reach →
“I have a list of twenty events and no idea which three are worth chasing — this tells me where to put the pitching effort so I'm not spreading it evenly across bad bets.”
Draft a tailored pitch for a specific venue →
“I always write the generic pitch and it never lands — this builds the version that speaks to what this particular audience cares about.”
Build or adapt the talk for this audience →
“I have a talk but this audience is different from last time and I don't know how to reframe it for them — this builds the version that will land with this room.”
Rehearse likely questions and pushback →
“The talk is ready but the Q&A is where I freeze when someone pushes back with something I haven't thought through — this runs the hard questions in advance so I'm not caught.”
Repurpose the recording into channel posts →
“I gave a talk and then the recording just sat there because turning it into posts is work I never get around to — this converts the raw recording into channel material before the moment is gone.”
Enumerate adjacent referrer categories for a service line →
“I know referrals matter but I've never systematically thought about who else is sitting in front of my ideal client — this maps the full ecosystem so I stop relying on whoever happens to think of me.”
Score and tier referrer candidates →
“I have forty names on the list but I'm treating them all equally — this shows me the top ten who actually matter and the gaps I need to fill.”
Draft a personalised first-touch outreach →
“I know I need to reach out but I don't want to lead with a favour ask — this writes the opening that starts the relationship without making it feel transactional.”
Prep talking points for the warm-up conversation →
“I have the meeting but I'll probably ramble about what I do for fifteen minutes and leave without knowing if they can actually refer me — this gives me the frame so the conversation goes somewhere.”
Draft a relevant periodic check-in touch →
“I only contact my best referrers when I need something or when they send me someone — this drafts the in-between touch that keeps the relationship warm without a transaction attached.”
Draft a thank-you and status update to the referrer →
“Someone just sent me a referral and I want them to know I actually followed up, not that it disappeared into a black hole — this writes the close-loop message that makes the relationship feel mutual.”
Suggest a reciprocal introduction or gesture →
“I want to give something back to the person who sent me a client but a generic thank-you feels hollow — this finds the specific gesture that actually means something to them.”
Assess network health and reallocate effort →
“The numbers show who sent what but not whether I should keep investing in them — this makes the call on where to push harder and where to stop pretending the relationship is working.”
Draft and stress-test the positioning statement →
“Everyone tells me my positioning is too vague but every time I try to narrow it I feel like I'm leaving money on the table — this builds specific alternatives and shows me which one would actually hold up.”
Generate the reusable core message block →
“I have a positioning statement but I never know how to turn it into the actual words I use — this produces the full block so every channel draws from one source of truth.”
Check message variants against the positioning statement →
“I wrote six versions of the value prop and now I can't tell which ones actually match the positioning I committed to — this checks them against the statement so I don't drift without noticing.”
Revise site page copy to current positioning →
“The site still says what I was doing two years ago and every prospect who looks me up is reading the wrong version of me — this rewrites the pages so the site is actually current.”
Generate SEO meta and page structure →
“I rewrote the copy but the meta is still the old generic boilerplate and I keep forgetting that's what shows up in search — this does the SEO layer so the search snippet actually matches what the page says.”
Write and version the firm's bio variants →
“I end up writing a different bio every time I'm asked and none of them quite match — this builds the versioned set so I'm choosing from a library instead of writing from scratch each time.”
Triage findings and draft the fixes →
“I have the list of what's wrong but they can't all get fixed this week and I don't know what to do first — this ranks them and drafts the fixes so I'm applying corrections in order of impact.”
Resolve ambiguous or unattributed enquiries →
“Half my leads say they heard about me through a friend and the other half have no source at all — this works through the ambiguous ones and gives each a best-guess tag so the dataset is actually usable.”
Judge channel ROI and what is pulling its weight →
“The scorecard says my newsletter is the smallest channel but it sent me my last three best clients — this makes the call on what's actually worth the investment versus what just looks busy.”
Decide the awareness mix reallocation →
“I've done the analysis and I know roughly what needs to change but committing to actually stopping something and scaling something else is the part I keep deferring — this forces the explicit decision.”
Draft the change brief for executors →
“I know what I've decided but writing it up so a VA or writer actually understands what to do differently is the step that always falls through — this produces the brief so the change actually lands.”
Design source-tagging and attribution conventions →
“I set up a tracking system once before and it collapsed in three weeks because it was too complicated — this designs the version that's just enough to be useful without requiring a full-time person to maintain it.”
Document the inbound-logging runbook →
“The conventions exist but they're only in my head and the moment someone else handles intake the data goes off the rails — this writes the runbook so the system survives someone else doing the logging.”