Scan the category landscape for positioning whitespace
Autonomously researches how competing firms position themselves across the web, clusters their category claims, and surfaces uncontested whitespace the firm could own.
In / outFirm category, geography, service line → competitor positioning cluster map with unoccupied whitespace highlighted
You might say…
“I keep saying I'm different but I don't actually know what everyone else is claiming — this does the competitive scan so my positioning is based on what the category actually looks like.”
What it does
Autonomously researches how competing firms position themselves across the web (sites, directories, LinkedIn), clusters their category claims, and surfaces uncontested whitespace the firm could own. Used at the start of a positioning exercise or periodically to detect drift in the competitive field.
Trigger: Use at the start of a positioning exercise or periodically to detect drift in the competitive landscape before the category calcifies.
Autonomy: Informs — surfaces information, takes no action.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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