Draft and stress-test the positioning statement
Generates candidate one-line positioning statements — narrow problem owned, category frame, who-it-serves/who-it-does-not — and pressure-tests each for specificity and defensibility.
In / outServices, target client profile, competitive context → candidate positioning statements with specificity and defensibility critique per option
You might say…
“Everyone tells me my positioning is too vague but every time I try to narrow it I feel like I'm leaving money on the table — this builds specific alternatives and shows me which one would actually hold up.”
What it does
Given the firm's services, target client, and competitive context, generates candidate one-line positioning statements (narrow problem owned, category frame, who-it-serves/who-it-does-not) and pressure-tests each for specificity and defensibility. Used when first defining or materially revising the firm's market position.
Trigger: Use when first defining or materially revising the firm's market position.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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