Draft and stress-test the positioning statement
Packaged know-how that tells an agent how to do a job well.
You might say…
“Everyone tells me my positioning is too vague but every time I try to narrow it I feel like I'm leaving money on the table — this builds specific alternatives and shows me which one would actually hold up.”
What it does
Generates candidate one-line positioning statements — narrow problem owned, category frame, who-it-serves/who-it-does-not — and pressure-tests each for specificity and defensibility.
Trigger: Use when first defining or materially revising the firm's market position.
I/O: Services, target client profile, competitive context → candidate positioning statements with specificity and defensibility critique per option
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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