Assess network health and reallocate effort
Interprets the referral metrics against the tiered map to judge which referrers are paying off, which are dormant despite investment, and which tier-one targets remain uncontacted — then recommends where to redirect outreach and nurture effort.
In / outReferral metrics, tiered referrer map → reallocation recommendation (scale, maintain, deprioritise per referrer) with rationale
You might say…
“The numbers show who sent what but not whether I should keep investing in them — this makes the call on where to push harder and where to stop pretending the relationship is working.”
What it does
Interprets the referral metrics against the tiered map to judge which referrers are paying off, which are dormant despite investment, and which tier-one targets remain uncontacted — then recommends where to redirect outreach and nurture effort. Used in the periodic pipeline review.
Trigger: Use in the periodic pipeline review to turn the metrics into a concrete reallocation of outreach and nurture effort.
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