Judge channel ROI and what is pulling its weight
Packaged know-how that tells an agent how to do a job well.
You might say…
“The scorecard says my newsletter is the smallest channel but it sent me my last three best clients — this makes the call on what's actually worth the investment versus what just looks busy.”
What it does
Interprets the channel scorecard against time and budget invested and buyer quality produced, judging which activities are generating the right work, which are noise, and which are dead — discounting low-volume channels the numbers alone would misrank.
Trigger: Use as the core interpretation step of the awareness review to decide which channels are earning their effort.
I/O: Channel scorecard, effort and investment estimates, buyer quality signals → ROI verdict per channel (worth continuing, worth scaling, worth stopping)
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