Decide the awareness mix reallocation
Takes the ROI judgement and makes the concrete call on what changes — stop, scale, or shift budget and effort across content, events, and referral activities — and updates the awareness plan to reflect the new priorities.
In / outROI verdict per channel, current awareness plan → revised awareness mix decision (stop/scale/shift assignments with rationale)
You might say…
“I've done the analysis and I know roughly what needs to change but committing to actually stopping something and scaling something else is the part I keep deferring — this forces the explicit decision.”
What it does
Takes the ROI judgement and makes the concrete call on what changes — stop, scale, or shift budget and effort across content, events, and referral activities — and updates the awareness plan or editorial calendar to reflect the new priorities. Used as the decision that closes the measurement loop. Single human-in-loop judgement; the action step, not the analysis.
Trigger: Use immediately after the ROI interpretation to convert the analysis into a committed reallocation that closes the measurement loop.
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