Decide the awareness mix reallocation
Packaged know-how that tells an agent how to do a job well.
You might say…
“I've done the analysis and I know roughly what needs to change but committing to actually stopping something and scaling something else is the part I keep deferring — this forces the explicit decision.”
What it does
Takes the ROI judgement and makes the concrete call on what changes — stop, scale, or shift budget and effort across content, events, and referral activities — and updates the awareness plan to reflect the new priorities.
Trigger: Use immediately after the ROI interpretation to convert the analysis into a committed reallocation that closes the measurement loop.
I/O: ROI verdict per channel, current awareness plan → revised awareness mix decision (stop/scale/shift assignments with rationale)
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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