Resolve ambiguous or unattributed enquiries
Reviews enquiries the tagging rules could not cleanly assign — multi-touch journeys, vague replies, missing fields — and makes a best-judgement call on the most likely originating channel, or marks them genuinely unknown.
In / outUnattributed or ambiguous enquiry records → resolved attribution tags with confidence notes, or 'unknown' label per record
You might say…
“Half my leads say they heard about me through a friend and the other half have no source at all — this works through the ambiguous ones and gives each a best-guess tag so the dataset is actually usable.”
What it does
Reviews the residue of enquiries the tagging rules could not cleanly assign — multi-touch journeys, vague 'heard about you somewhere' replies, missing fields — and makes a best-judgement call on the most likely originating channel, or marks them genuinely unknown. Used after the consolidation pass to close out the dataset before analysis. Single human-in-loop judgement over the ambiguous slice only.
Trigger: Use after the consolidation pass to close out the unattributed slice of the dataset before any channel analysis.
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