Skill

Revise site page copy to current positioning

Packaged know-how that tells an agent how to do a job well.

You might say…

The site still says what I was doing two years ago and every prospect who looks me up is reading the wrong version of me — this rewrites the pages so the site is actually current.

What it does

Rewrites homepage, about, services, and case-study page copy so the live site reflects current positioning and the message block, preserving the firm's voice throughout.

Trigger: Use whenever positioning or messaging changes leave site pages stale and out of sync with the current market position.

I/O: Current page copy, positioning statement, message block, firm voice → revised page copy for homepage, about, services, and case studies

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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