Revise site page copy to current positioning
Rewrites homepage, about, services, and case-study page copy so the live site reflects current positioning and the message block, preserving the firm's voice throughout.
In / outCurrent page copy, positioning statement, message block, firm voice → revised page copy for homepage, about, services, and case studies
You might say…
“The site still says what I was doing two years ago and every prospect who looks me up is reading the wrong version of me — this rewrites the pages so the site is actually current.”
What it does
Rewrites homepage, about, services, and case-study page copy so the live site reflects the current positioning and message block, preserving the firm's voice. Used whenever positioning or messaging changes leave site pages stale.
Trigger: Use whenever positioning or messaging changes leave site pages stale and out of sync with the current market position.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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