Build and grow the audience
37 primitives in this stage — 34 skills · 3 agents. Concept-stage catalogue, kept vendor-agnostic.
Push and schedule the asset across all destination channels →
“I spend an hour manually posting the same piece on six platforms every week — I want it shipped automatically once everything is approved.”
Run the re-engagement and prune campaign →
“I know I have a big cold segment dragging my open rates down but I keep putting off the pruning — I want it handled without babysitting every step.”
Monitor journalist/HARO query feeds for relevant opportunities →
“I signed up to HARO but the volume is overwhelming — I want relevant opportunities surfaced automatically so I only see the ones I should respond to.”
Generate and narrow candidate niches →
“I keep picking topics I'm interested in but can't explain why anyone would follow me specifically — I need to find the narrow angle I actually own.”
Draft the one-sentence audience statement →
“I've been writing for everyone and surprising no one — I need one sentence that makes the right person feel seen.”
Match candidate channels to audience and creator fit →
“I'm spread across four platforms and growing on none of them — I need someone to tell me which two to keep and why.”
Generate distinctive angle and hook options →
“Every expert in my space says basically the same things — I need to find the slant that makes my version worth reading.”
Critique framings against audience reaction →
“I posted three different versions and they all got silence — I need to know which one is closest and what's killing it.”
Assess channel mix against effort and growth data →
“Six months in and I'm not sure my channel mix still makes sense — I want to see what the numbers actually justify before I change anything.”
Update the documented positioning and channel strategy →
“I made the decisions but still have the old doc floating around — the strategy record needs to match where I actually am.”
Expand one idea into a full draft →
“I know what I want to say but every time I open a blank doc I spend an hour getting nowhere — I just need the first draft down.”
Edit a draft for clarity and voice consistency →
“The draft is all there but something feels off — a few passages are murky and the voice drifts halfway through.”
Generate competing opening-hook variants →
“The piece is solid but the opening isn't earning the scroll — I need five different ways in to find one that grabs.”
Turn a topic into a recording outline or script →
“I sit down to record and talk in circles for forty minutes — I need a skeleton to follow so the episode actually lands.”
Propose visual concepts for a piece of content →
“I open Canva and stare at a blank canvas for twenty minutes — I need the concept before I open the tool.”
Write platform-specific captions and descriptions →
“I copy the same caption everywhere and it always sounds wrong on at least two channels — I need platform-native copy for each.”
Extract a derivative set from a long-form source →
“I publish a long article and then do nothing else with it — I know there are ten short-form pieces inside it but I never have time to find them.”
Adapt a derivative to its destination platform's context →
“The extract is fine as a concept but it reads like a long-form chunk dropped onto the wrong platform — it needs to be rebuilt for where it's going.”
Draft the lead magnet asset from a topic brief →
“I know I need a lead magnet but I've been putting off writing it for months — I just need a solid draft to react to rather than a blank page.”
Write the opt-in page copy and headline →
“I built the freebie but nobody signs up — the page is probably what's killing it and I'm not a copywriter.”
Generate placement-specific CTA variants →
“I have one CTA I paste everywhere and it sounds wrong in every context — each placement needs its own version.”
Draft the welcome and nurture email sequence →
“Every new subscriber gets one welcome email and then silence — I need an actual sequence that builds trust before I ever mention an offer.”
Critique an existing sequence for trust and pacing →
“I wrote the sequence a year ago and it's been running ever since — it probably pitches too early and sounds like a different person now.”
Plan a discrete list-growth tactic →
“I want to run a push before the product launch but I need a concrete plan rather than a vague 'do more content' intention.”
Build and rank a list of guest-spot targets by audience fit →
“I want to do guest spots but I've been pitching randomly — I need a shortlist of the right shows ranked by who's actually worth pursuing.”
Draft a personalised pitch and follow-up sequence →
“I sent five generic pitches and got no replies — I need to write something that shows I actually listen to their show.”
Shape talking points or a draft to the host's audience and format →
“I got booked but I'm going to just do my usual talk — I need it reshaped for their listeners or I'll miss the conversion.”
Craft a non-salesy mention of your own offer or list →
“I always either forget to mention my list or make it sound like an ad — I need a line that converts borrowed attention without burning the host relationship.”
Propose a swap and agree format, timing, and fairness →
“I want to swap with someone but I never know how to phrase it without it feeling awkward or one-sided.”
Write the shoutout copy in your own voice →
“The swap is agreed but when I sit down to write the mention I produce something that sounds like an ad — I need it to sound like me recommending a friend.”
Audit existing content against search and platform signals →
“I have dozens of posts and episodes but I've never touched SEO — I need to know which five things to fix first rather than overhauling everything.”
Rewrite titles, meta, and show-notes for search and click-through →
“My episode titles describe what I cover but don't use the words my audience actually searches — they need a rewrite that doesn't become clickbait.”
Draft a quote, round-up submission, or directory listing →
“I see a query I'm perfectly placed to answer but I always write too much and miss what they actually want — I need a tight, sharp response.”
Diagnose the trend and form a what's-working hypothesis →
“The chart is in front of me and I can see growth slowing but I'm not sure if it's the content mix, the channel, or the opt-in — I need a read before deciding anything.”
Design the experiment and define the success criterion →
“I keep 'testing' things by feel and never actually knowing what moved what — I need to design the experiment properly before I run it.”
Judge which sources are genuinely driving growth →
“The data says YouTube is my top source but half of those signups came from one video three months ago — I need a read on what's actually durable.”
Decide and document the evidence-driven adjustment →
“I have three months of data and a clear diagnosis but I keep deferring the actual decision — I need to commit to one change and write down why.”