Assess channel mix against effort and growth data
Surfaces which channels are producing relative to effort and recommends double-down, pivot, add, or retire decisions grounded in growth metrics and time data.
In / outPer-channel growth metrics + audience feedback + time cost → ranked effort-to-return assessment with concrete channel decisions
You might say…
“Six months in and I'm not sure my channel mix still makes sense — I want to see what the numbers actually justify before I change anything.”
What it does
Takes pasted growth metrics and audience feedback per channel plus the time each demands, then surfaces which channels are producing relative to effort and recommends double-down, pivot, add, or retire decisions. Used in the periodic strategy review to ground the reassessment in evidence rather than impression.
Trigger: Use in periodic strategy reviews (quarterly or when growth stalls) to ground reassessment in evidence rather than impression.
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