Frame the adjacent line to a known problem
Packaged know-how that tells an agent how to do a job well.
You might say…
“I know the service is right for them — I just don't know how to make the connection feel obvious to them rather than obvious to me.”
What it does
Drafts the pitch framing for one client touchpoint — connecting the adjacent service to a problem the client already recognises and stating what the deliverable produces.
Trigger: Use before surfacing an adjacent line to a client, to prepare the conversation talking points or the written touchpoint message.
I/O: Candidate service line + client's known problem context → pitch framing draft (talking points or written message)
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation