Judge gap reality and timing readiness
Judges whether a candidate gap is a real unmet need, maps cleanly to an existing service line, and whether timing and account state make it worth raising.
In / outCandidate gap + account state + service-line fit criteria → go/no-go/defer judgement with rationale
You might say…
“Raising the wrong line at the wrong moment costs more goodwill than staying quiet — this is the step where I think before I speak.”
What it does
Takes a candidate gap and judges whether it is a real unmet need, whether it maps cleanly to an existing service line, and whether the timing is right to raise it given account state. Used after needs are surfaced, to decide whether the signal is worth acting on before any client outreach.
Trigger: Use after candidate gaps are surfaced, before any outreach, to decide whether the signal is worth acting on.
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