Build the call plan and hypotheses
Converts the prospect dossier into a one-page call plan — likely need hypothesis, likely objections, and a prioritised set of discovery questions tailored to this specific prospect.
In / outProspect dossier → one-page call plan (need hypothesis, anticipated objections, prioritised question order)
You might say…
“I have the research but I still don't know what angle to lead with on the call.”
What it does
Turns the prospect dossier into a one-page call plan — likely need, likely objections, and a prioritised set of discovery questions tailored to this prospect. Used in the single prep session before the call. Skill because forming the hypothesis-of-the-need and choosing what to ask is a single human-in-loop judgement over the gathered evidence.
Trigger: Use in the single prep session before the discovery call, after the prospect dossier is ready.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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