Design the choice architecture for the offer
Decides whether to present a single recommendation or 2–3 tiered options, defines what each option includes and excludes, and chooses the anchoring/framing logic — typically a clear recommended tier flanked by premium and stripped-back alternatives.
In / outFinal price + shortlisted packages + deal context → choice architecture (single recommendation or tiered options, inclusions/exclusions, framing logic)
You might say…
“I either give one option and feel like I'm not giving them choice, or three options and they stall.”
What it does
Decide whether to present a single recommendation or 2-3 tiered options, define what each option includes and excludes (scope, deliverables, timeline, support), and choose the anchoring/framing logic — typically a clear recommended tier flanked by a premium and a stripped-back alternative. Used after price is set, to shape what the buyer will actually choose between.
Trigger: Use after price is set to design what the buyer will actually choose between before writing the proposal.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation