Identify the new internal buyer
Identifies which division, team, or geography within the same client organisation could benefit from an already-delivered service line, and who the internal buyer is.
In / outClient org structure + delivered service line + account sponsor context → target unit and buyer name/role
You might say…
“The CFO loved the work but the CHRO runs the same process in another division — I just needed to know who to ask and how to frame the parallel.”
What it does
Identifies which division, team, or geography within the same client organisation could buy a second run of an already-delivered service line, and who the internal buyer there is. Used to target footprint expansion within the existing account before seeking an introduction.
Trigger: Use when you want to expand footprint within an existing account by running a proven service line in a new internal unit.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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