Articulate the before/after transformation gap
Turns a persona and educator's notes into a vivid, measurable before-state and after-state, separating surface symptoms from the root problem.
In / outLearner persona, educator's rough transformation notes → Before-state description, after-state description, root problem diagnosis
You might say…
“I know what I teach, but I can't seem to describe the change my students actually experience.”
What it does
Turns the persona and the educator's notes into a vivid, measurable before-state and after-state, separating surface symptoms from the root problem. Used once a persona exists, to pin down the transformation that becomes the offer's core promise.
Trigger: Use once a persona exists and you need to pin down the transformation that will anchor the offer's promise.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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