Skill
Set day rates and fixed-fee benchmarks
Packaged know-how that tells an agent how to do a job well.
You might say…
“I've left money on the table by pricing from cost rather than from value. This forces me to reason from all three sides before I set the number.”
What it does
Recommends day rates, fixed-fee benchmarks, and retainer pricing by client type and engagement size, reasoning from positioning, target margin, and market comparables.
Trigger: Use when establishing or repricing the rate card.
I/O: Positioning + target margin + market comparables + service-line structure → day rates, fixed-fee benchmarks, and retainer pricing by client type
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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