Skill

Set day rates and fixed-fee benchmarks

Packaged know-how that tells an agent how to do a job well.

You might say…

I've left money on the table by pricing from cost rather than from value. This forces me to reason from all three sides before I set the number.

What it does

Recommends day rates, fixed-fee benchmarks, and retainer pricing by client type and engagement size, reasoning from positioning, target margin, and market comparables.

Trigger: Use when establishing or repricing the rate card.

I/O: Positioning + target margin + market comparables + service-line structure → day rates, fixed-fee benchmarks, and retainer pricing by client type

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

Start a conversation