Set day rates and fixed-fee benchmarks
Recommends day rates, fixed-fee benchmarks, and retainer pricing by client type and engagement size, reasoning from positioning, target margin, and market comparables.
In / outPositioning + target margin + market comparables + service-line structure → day rates, fixed-fee benchmarks, and retainer pricing by client type
You might say…
“I've left money on the table by pricing from cost rather than from value. This forces me to reason from all three sides before I set the number.”
What it does
Recommends day rates, fixed-fee benchmarks, and retainer pricing by client type and engagement size, reasoning from positioning, target margin, and market comparables. Used when establishing or repricing the rate card.
Trigger: Use when establishing or repricing the rate card.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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