Design the service-line structure
Proposes a coherent set of named service lines with what each includes, excludes, and the client need it answers.
In / outFirm positioning + delivery capability + client need patterns → named service-line structure with inclusions, exclusions, and client need per line
You might say…
“When every engagement is custom nothing compounds — no templates, no learning, no leverage. Service-line structure is what makes scale possible.”
What it does
Proposes a coherent set of named service lines (e.g. diagnostic, full programme, retainer) with what each includes, excludes, and the client need it answers. Used when defining or restructuring how the firm packages and sells its work.
Trigger: Use when defining or structuring how the firm packages and sells its work.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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