Pressure-test the proposed focus
Challenges a draft focus choice by surfacing where the market is too narrow or broad, where the firm has no real edge, and what is implicitly excluded.
In / outDraft positioning statement → challenge findings with market-size risks, edge gaps, and implicit exclusions identified
You might say…
“I've committed to a focus that sounded tight and turned out to be either too small to sustain us or too vague to close on. This pressure-test comes first now.”
What it does
Challenges a draft focus choice — surfaces where the market is too narrow or too broad, where the firm has no real edge, and which adjacent problems are being implicitly excluded. Used before committing to a positioning to stress its defensibility.
Trigger: Use before committing to a positioning to stress-test its defensibility.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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