Draft the one-page positioning statement
Turns the principal's notes on target market, problem focus, and ideal-client profile into a sharp one-page positioning statement.
In / outTarget market notes + problem focus + ideal-client profile → one-page positioning statement (what the firm owns, for whom, why it beats a generalist)
You might say…
“Every time I can't quickly explain what we do for whom, I lose the room. This forces the clarity I keep deferring.”
What it does
Turns the principal's notes on target market, problem focus, and ideal-client profile into a sharp one-page positioning statement (what the firm owns, for whom, and why it beats a generalist). Used when crystallising or refreshing the firm's focus into a guiding internal artefact.
Trigger: Use when crystallising or refreshing the firm's focus into a guiding internal artefact.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation