Skill
Draft the one-page positioning statement
Packaged know-how that tells an agent how to do a job well.
You might say…
“Every time I can't quickly explain what we do for whom, I lose the room. This forces the clarity I keep deferring.”
What it does
Turns the principal's notes on target market, problem focus, and ideal-client profile into a sharp one-page positioning statement.
Trigger: Use when crystallising or refreshing the firm's focus into a guiding internal artefact.
I/O: Target market notes + problem focus + ideal-client profile → one-page positioning statement (what the firm owns, for whom, why it beats a generalist)
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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