Write home, service, and about page copy
Drafts the public-facing page copy — home, service descriptions, about/team, contact — selecting featured proof so each page reflects current positioning.
In / outApproved narrative + refresh list + credentials → draft copy for home, service, about, and contact pages
You might say…
“We knew what needed to change on the site but kept putting off writing it — this produces copy I can hand straight to a developer.”
What it does
Given the approved narrative and the refresh list, draft the public-facing page copy — home, service descriptions, about/team, contact — selecting which case studies and social proof to feature so each page reflects current positioning and credentials. Used during the body of a website refresh.
Trigger: Use during a website refresh, given the approved narrative and a prioritised refresh list from the audit.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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