Skill

Audit the live site against current positioning

Packaged know-how that tells an agent how to do a job well.

You might say…

The website described a service line we dropped eighteen months ago — this catches that before a prospect does.

What it does

Compares current website copy and featured proof against the firm current narrative and credentials, identifying what is stale, off-message, or missing.

Trigger: Use at the start of any website refresh to produce a prioritised list of what needs to change.

I/O: Live site content + current narrative and credentials → prioritised refresh list with stale/off-message/missing flags

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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