Audit the live site against current positioning
Compares current website copy and featured proof against the firm current narrative and credentials, identifying what is stale, off-message, or missing.
In / outLive site content + current narrative and credentials → prioritised refresh list with stale/off-message/missing flags
You might say…
“The website described a service line we dropped eighteen months ago — this catches that before a prospect does.”
What it does
Compare the current website copy, service descriptions, and featured proof against the firm's current narrative and credentials, and judge what is stale, off-message, or missing — producing a prioritised refresh list. Used at the start of a website refresh.
Trigger: Use at the start of any website refresh to produce a prioritised list of what needs to change.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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