Design the survey or observation instrument
Designs a survey or structured observation instrument — question wording, response scales, and sequencing — calibrated to the analytical questions and respondent population.
In / outAnalytical questions + respondent profile + constraints → survey/observation instrument design (questions, scales, sequencing, pilot notes)
You might say…
“I've launched a survey and got data I couldn't use because the questions were subtly wrong — now I design the instrument before I build it.”
What it does
Drafts the survey questionnaire or structured-observation protocol from the evidence objectives — question wording, scales, branching, and an observation rubric. Used before distribution or fieldwork begins.
Trigger: Use before building the survey in any tool; provide the analytical questions, respondent profile, and constraints (length, literacy level).
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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