Map the buying unit and decision path

Packaged know-how that tells an agent how to do a job well.

You might say…

“The conversation seemed great but then it disappeared into committee and I had no idea who to follow up with.”

What it does

Maps who signs off, who else must be involved, and any procurement or approval process — producing the realistic decision path, timeline, and a list of gaps still to confirm with the prospect.

Trigger: Use when working out 'who signs and when' for a qualified prospect before investing in a proposal.

I/O: Qualification notes and call record → decision authority map (signatories, stakeholders, process, timeline, open gaps)

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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