Skill
Make the case to the new unit and close
Packaged know-how that tells an agent how to do a job well.
You might say…
“The proof exists — I just need it translated from what the first team cared about to what this team cares about.”
What it does
Builds and delivers the argument for running the service in the new unit, adapting proof from the original engagement to the new buyer's context, and closes the additional engagement.
Trigger: Use once a warm introduction is made, to win and confirm the additional engagement run in the new unit.
I/O: Original engagement proof + new buyer's context → adapted case presentation + close
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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