Choose the artefact form and a memorable name
Recommends the concrete form the deliverable takes (report, scorecard, prioritised list, annotated deck, data file, or combination) and proposes memorable names that signal its function.
In / outBuyer question + outcome + scope → recommended artefact form(s) with 3–5 candidate names and rationale
You might say…
“A good name does half the selling — it tells the buyer exactly what they're getting before they read a word of the proposal.”
What it does
Given the buyer question, outcome, and scope, recommends the concrete form the deliverable takes (report, scorecard, prioritised list, annotated deck, data file, or combination) and proposes memorable names that signal its function. Used to settle WHAT the output is and what it is called.
Trigger: Use once the buyer question, outcome, and scope are settled, to decide what the output physically is and what it is called.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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