Articulate the observable success outcome from the buyer's view
Names what a successful engagement looks like from the buyer's perspective — the observable change or decision that would make them judge it worthwhile.
In / outDistilled buyer question → named observable success outcome from the buyer's perspective
You might say…
“Once I could say exactly what 'done' looked like in the buyer's eyes, every design choice downstream became obvious.”
What it does
Given the distilled buyer question, names what 'useful output' and a successful engagement look like from the buyer's perspective — the observable change or decision that would make them judge it worthwhile. Used to set the outcome target the whole deliverable design must serve.
Trigger: Use after extracting the buyer's real question, to set the outcome target the entire deliverable design must serve.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation