Draft guarantee terms and risk-reversal copy
Drafts the guarantee terms and risk-reversal copy that reduces buyer hesitation while protecting the creator.
In / outOffer details and refund policy intent → guarantee terms copy and the risk-reversal paragraph for the sales page
You might say…
“I want to offer a strong guarantee but I'm worried about being taken advantage of — I need the wording to do both jobs.”
What it does
From the offer type, refund tolerance, and audience risk concerns, produces guarantee options (length, conditions, refund vs keep-everything) with the customer-facing copy and the trade-offs of each. Used to set and word the risk reversal.
Trigger: Use when finalising your offer and you need a guarantee that feels credible and lowers perceived buyer risk.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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