Design and frame the offer stack and bonuses
Designs and frames the complete offer stack — core product, bonuses, and positioning — to maximise perceived value.
In / outCore product description, target price, and audience pain points → structured offer stack with framing rationale for each element
You might say…
“The core product alone isn't compelling enough at this price — I need to build the stack around it properly.”
What it does
Takes the core deliverable, audience goals, and available assets, then proposes a bundled offer stack — what is core versus bonus, how each bonus maps to an objection, and value framing for each. Used when deciding what the buyer gets and how it is presented.
Trigger: Use when pricing your offer and deciding which bonuses to include and how to sequence them on the page.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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