Skill

Design and frame the offer stack and bonuses

Packaged know-how that tells an agent how to do a job well.

You might say…

The core product alone isn't compelling enough at this price — I need to build the stack around it properly.

What it does

Designs and frames the complete offer stack — core product, bonuses, and positioning — to maximise perceived value.

Trigger: Use when pricing your offer and deciding which bonuses to include and how to sequence them on the page.

I/O: Core product description, target price, and audience pain points → structured offer stack with framing rationale for each element

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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