Skill
Design and frame the offer stack and bonuses
Packaged know-how that tells an agent how to do a job well.
You might say…
“The core product alone isn't compelling enough at this price — I need to build the stack around it properly.”
What it does
Designs and frames the complete offer stack — core product, bonuses, and positioning — to maximise perceived value.
Trigger: Use when pricing your offer and deciding which bonuses to include and how to sequence them on the page.
I/O: Core product description, target price, and audience pain points → structured offer stack with framing rationale for each element
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation