Check tiers for value-ladder coherence and cannibalisation

Packaged know-how that tells an agent how to do a job well.

You might say…

“My VIP tier has basically the same stuff as standard with a Zoom call thrown in — and I'm not sure anyone will pay three times the price for that.”

What it does

Reviews drafted tiers for value-ladder problems — a higher tier that adds little perceived value, an entry tier that cannibalises the upsell, or misplaced bonuses.

Trigger: Use as a self-review pass on the tier table before pricing is attached.

I/O: Draft tier table → Coherence issues list: weak upgrade incentives, cannibalisation risks, misplaced bonuses, suggested restructuring

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.

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