Check tiers for value-ladder coherence and cannibalisation
Reviews drafted tiers for value-ladder problems — a higher tier that adds little perceived value, an entry tier that cannibalises the upsell, or misplaced bonuses.
In / outDraft tier table → Coherence issues list: weak upgrade incentives, cannibalisation risks, misplaced bonuses, suggested restructuring
You might say…
“My VIP tier has basically the same stuff as standard with a Zoom call thrown in — and I'm not sure anyone will pay three times the price for that.”
What it does
Reviews the drafted tiers for ladder problems — a higher tier that adds little perceived value, an entry tier so complete it cannibalises the upsell, or bonuses misplaced across tiers — and flags where the upgrade incentive breaks. Used as a self-review pass on the tier table before pricing.
Trigger: Use as a self-review pass on the tier table before pricing is attached.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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