Scope the learner's consideration set
Frames which categories of alternative the target learner would genuinely weigh — paid courses, free resources, adjacent training, employer-sponsored options — producing the search brief that bounds the competitive scan.
In / outTarget learner profile, offer description → Scoped consideration set definition, category list for scan
You might say…
“My competitor isn't just other courses. It's YouTube and doing nothing, and I need to know who I'm actually up against.”
What it does
Frames who the target learner is and which categories of alternative they would genuinely weigh (paid courses, free resources, adjacent training, employer-sponsored options), producing the search brief that bounds the scan. Used at the start of competitive mapping, before any scanning, because deciding what counts as a real alternative is a judgement call the autonomous scan cannot make.
Trigger: Use at the start of competitive mapping, before any scanning, because deciding what counts as a real alternative is a judgement call no automated scan can make.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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