Scope the learner's consideration set
Packaged know-how that tells an agent how to do a job well.
You might say…
“My competitor isn't just other courses. It's YouTube and doing nothing, and I need to know who I'm actually up against.”
What it does
Frames which categories of alternative the target learner would genuinely weigh — paid courses, free resources, adjacent training, employer-sponsored options — producing the search brief that bounds the competitive scan.
Trigger: Use at the start of competitive mapping, before any scanning, because deciding what counts as a real alternative is a judgement call no automated scan can make.
I/O: Target learner profile, offer description → Scoped consideration set definition, category list for scan
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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