Find and stress-test differentiation angles
Reviews the competitive map and price/promise benchmark to surface underserved segments, unaddressed outcomes, and price or format gaps, articulating candidate differentiation angles and testing whether each gap is real.
In / outCompetitive map, price/promise benchmark → 1-2 candidate differentiation angles with gap rationale and learner-recognisability assessment
You might say…
“There's a gap in the market, but the question is whether it's a gap because nobody wants it or because nobody has built it yet.”
What it does
Reviews the competitive map and price/promise benchmark to surface underserved segments, unaddressed outcomes, and price or format gaps, then articulates one or two candidate differentiation angles and tests whether each gap is real and recognisable to the learner. Used after benchmarking; a single synthesis-judgement skill that produces a shortlist of positioning options, not final copy.
Trigger: Use after benchmarking to produce a shortlist of positioning options before writing any positioning copy.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation