Find and stress-test differentiation angles
Packaged know-how that tells an agent how to do a job well.
You might say…
“There's a gap in the market, but the question is whether it's a gap because nobody wants it or because nobody has built it yet.”
What it does
Reviews the competitive map and price/promise benchmark to surface underserved segments, unaddressed outcomes, and price or format gaps, articulating candidate differentiation angles and testing whether each gap is real.
Trigger: Use after benchmarking to produce a shortlist of positioning options before writing any positioning copy.
I/O: Competitive map, price/promise benchmark → 1-2 candidate differentiation angles with gap rationale and learner-recognisability assessment
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation