Set the price point and commercial structure
Packaged know-how that tells an agent how to do a job well.
You might say…
“The pricing strategy is the decision I'm most accountable for — the effort model tells me what it costs, but I decide what to charge.”
What it does
Decides the commercial model, target margin, and price point for the pursuit — weighing client budget signals, competitive position, win probability, and risk to select the number, not compute it.
Trigger: Use after effort estimation is complete to decide the commercial structure and price before the fee model is computed.
I/O: Effort estimate + client budget signals + competitive context + risk profile → commercial model choice + margin target + price point decision
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
Start a conversation