Articulate outcomes and success criteria
Packaged know-how that tells an agent how to do a job well.
You might say…
“Deliverables are easy to promise — I care more about what success actually looks like when we're done.”
What it does
Translates the prospect's requested deliverables into the underlying outcomes they actually need, and proposes concrete, judgeable criteria for what a successful engagement looks like.
Trigger: Use once the problem statement is agreed to separate what the prospect wants from what they need, and to define the criteria that will govern engagement success.
I/O: Agreed problem statement + prospect's requested deliverables → underlying outcome definitions + concrete success criteria
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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