Form likely-problem hypotheses and the angle to test
Infers the two or three most likely problems this prospect is facing and the sharpest angle worth probing first, from the research briefing and relationship history.
In / outResearch briefing + relationship history → ranked problem hypotheses (2–3) + recommended probe angle
You might say…
“I'd rather walk in with a wrong hypothesis I can correct than no view at all — it shows I've thought about their situation.”
What it does
From the research briefing and any prior relationship history, infer the two or three problems this prospect is most likely facing and the angle most worth probing first. Used once per prospect to enter the call with a point of view rather than a blank slate.
Trigger: Use after the prospect research briefing is assembled, to form a point-of-view before the discovery call rather than showing up with blank questions.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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