Build the reference talking-points brief
Produces a short brief for a consenting reference client covering the likely prospect profile, engagement context to recall, and strengths they can speak to honestly.
In / outClient engagement history + prospect profile context → reference brief (recall points, prospect profile, honest strengths)
You might say…
“They've agreed to be a reference — now I need to set them up so they know what to expect and what to say.”
What it does
Produces a short brief for the consenting client covering the prospect profile likely to call, the engagement context to recall, and the strengths they can speak to honestly. Used once permission is granted, to ready them for inbound prospect calls.
Trigger: Use once a client has agreed to act as a reference, to prepare them before prospect calls come in.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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