Bound the addressable scope
Decides which part of the diagnosed problem the firm can and should address, and frames it as a credible engagement boundary with explicit in/out scope and expected outcome.
In / outDiagnosed problem + firm capabilities → engagement boundary statement (in scope, out of scope, expected outcome)
You might say…
“We know the problem but we're trying to eat too much of it — we need to draw a line.”
What it does
Decides which part of the diagnosed problem the firm can and should address, and frames it as a credible engagement boundary — what is in, what is out, and the expected outcome. Used once the problem is clear, to produce an articulable problem-and-scope pairing.
Trigger: Use once the problem is clearly diagnosed to produce an articulable problem-and-scope pairing before any proposition is drafted.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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