Choose the one or two areas to pursue next
Makes the deliberate go/no-go call on top-ranked adjacencies — pressure-testing the rationale, considering sequencing and sponsor risk — and commits to the one or two areas to pursue with reasons recorded.
In / outRanked adjacency shortlist + sponsor and sequencing considerations → committed expansion targets with recorded rationale
You might say…
“We've done the analysis; now I need to commit to something rather than hedge across all of them.”
What it does
Makes the deliberate go/no-go call on the top-ranked adjacencies — pressure-testing the rationale, considering sequencing and sponsor risk, and committing to the specific one or two areas to pursue with reasons recorded. Used to convert a ranked shortlist into an actual expansion decision before any outreach.
Trigger: Use to convert a ranked shortlist into an actual expansion decision before any outreach begins.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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