Draft the firm description, tagline, and problem-framing statement
Packaged know-how that tells an agent how to do a job well.
You might say…
“Our website copy was written three years ago by someone who no longer works here — this rebuilds the story from what we actually do now.”
What it does
Generates candidate firm descriptions, taglines, and problem-framing statements from strategic positioning inputs — each naming the buyer problem and the reason-to-choose.
Trigger: Use at the start of a narrative build or fundamental rewrite, given current markets, problem types, and differentiators.
I/O: Positioning inputs (markets, problem types, differentiators) → candidate descriptions, taglines, and problem-framing statements
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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