Draft the firm description, tagline, and problem-framing statement
Generates candidate firm descriptions, taglines, and problem-framing statements from strategic positioning inputs — each naming the buyer problem and the reason-to-choose.
In / outPositioning inputs (markets, problem types, differentiators) → candidate descriptions, taglines, and problem-framing statements
You might say…
“Our website copy was written three years ago by someone who no longer works here — this rebuilds the story from what we actually do now.”
What it does
From the firm's strategic positioning inputs (chosen markets, problem types owned, differentiators), generate candidate one-paragraph descriptions, taglines, and problem-framing statements — each naming the buyer problem and the reason-to-choose. Used at the start of a narrative build or a fundamental rewrite.
Trigger: Use at the start of a narrative build or fundamental rewrite, given current markets, problem types, and differentiators.
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The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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