Match format and channel to audience

Packaged know-how that tells an agent how to do a job well.

You might say…

“My piece was solid but ended up in the wrong place — now I decide channel before I write a word.”

Recommends the format and channel that best fits how the target buyer consumes content, with trade-offs explicit, once the stance is set.

Trigger: Use after the angle is locked and you need to commit to a vehicle before drafting.

I/O: Chosen angle + target buyer profile → format/channel recommendation with trade-offs

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.