Match format and channel to audience
Recommends the format and channel that best fits how the target buyer consumes content, with trade-offs explicit, once the stance is set.
In / outChosen angle + target buyer profile → format/channel recommendation with trade-offs
You might say…
“My piece was solid but ended up in the wrong place — now I decide channel before I write a word.”
What it does
Given the chosen angle and the target buyer, recommends the format (article, report, LinkedIn post, talk) and channel that best fits how that audience consumes and where they are reachable, with the trade-offs made explicit. Used once the stance is set, to lock the vehicle before drafting.
Trigger: Use after the angle is locked and you need to commit to a vehicle before drafting.
Recognise the problem?
The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.
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