Find the ownable angle

Packaged know-how that tells an agent how to do a job well.

You might say…

“I keep writing pieces that feel generic — this gets me to the one thing only we can say.”

Proposes a distinctive, defensible point of view the firm can credibly own, stress-tested against the obvious takes, before any words are written.

Trigger: Use when you have a candidate topic but have not yet committed to a stance the firm can uniquely defend.

I/O: Candidate topic + firm domain knowledge → ownable angle with stress-test notes

Recognise the problem?

The primitives are the commodity part. The fastest next step is a conversation about composing them into something that works for you.